When Summit Entertainment tapped me to shoot the Movie Poster for Step Up All In I was super excited. Every time I have worked with dancers in the past they took direction exceptionally well. The phenomenal cast of dancers cast for this movie did not need my direction at all. I simply let them know where their mark was, what mood we were looking for and let them do what they do best as seen in this Behind the Scenes video.

We shot on a standard white seemless dry set and then onto the fun water tank set complete with fountains. The water tank was made by Dean Wadella and Stewart Handley in Vancouver. They worked hard to ensure the water was warm enough for the talent to jump in without freezing. Fortunately the talent never balked and once in we almost couldn’t get them out.

The energy from the dancers was endless. The break dancing Monster was exhaustible. Twitch kept nailing the same move without flaw. Andi and Sean had incredible chemistry that made it so easy for me to photograph sexy images for the key art. The amazing thing is that single image of them used on the movie poster is almost identical to the in camera capture.

Step Up All In movie poster for Summit Entertainment photo by Monte Isom.

Step Up All In movie poster for Summit Entertainment photo by Monte Isom.

Step Up All In outtake photo by Monte Isom.

Step Up All In outtake photo by Monte Isom.

The water set proved to be so much fun. It reminded me of being in a water fight as a kid. Here I gave the dancers direction to use dynamic movements that would be accentuated and enhanced by the water spray extension.

Eddie of Step Up All In movie poster outtake

Eddie of Step Up All In movie poster outtake Photo By Monte Isom

Step Up All In outtake of Sean and Andi during movie poster photo shoot for Summit Entertainment photo by Monte Isom

Step Up All In outtake of Sean and Andi during photo shoot photo by Monte Isom

Step Up All In outtake of Sean and Andi during movie poster photo shoot for Summit Entertainment photo by Monte Isom

Step Up All In outtake of Sean and Andi during photo shoot photo by Monte Isom

The international movie poster used the wet scene.

Step Up All In  international movie poster for Summit Entertainment photo by Monte Isom.

Step Up All In international movie poster photo by Monte Isom.

Check out this film in theaters everywhere August 8th.

#stepupallin #monteisom

Katt Williams Priceless HBO comedy special poster Photo by Monte Isom

Katt Williams Priceless HBO comedy special poster Photo by Monte Isom

Katt Williams Priceless HBO comedy special poster Photo by Monte Isom #kattwilliams #monteisom #priceless #HBOcomedy

Katt Williams is as funny on a photo set as he is on stage. Part of photographing Katt is being prepared to capture the rapid fire poses and antics he performs in front of camera. We shot 643 frames over 4 hours with 8 wardrobe changes, a dog, thousands of prop money bills, plenty of real money and fire. The original image chosen is below and I am proud that very little retouching was required to arrive at final HBO comedy poster.

Katt Williams Priceless HBO comedy outtake Photo by Monte Isom

Katt Williams Photo by Monte Isom

What is better than Iberico jamon de Bellota, Estrella and friends in Barcelona?  Shooting a job while eating Iberico jamon de Bellota, drinking Estrella and hanging with friends in Barcelona.  Leo Burnett Chicago commissioned me for Allstate to shoot Memo Ochoa, Goalie for the Mexican national soccer team with a really good creative brief.  I was tasked with recreating a card stunt in a stadium where it appeared an entire section of fans behind the actual net assembled an imposing, larger than life image of Memo on the ready to guard against the threat of a goal.  It took many images to composite this scene.  Working side by side with a TV production meant sharing the stadium.  Both sets played well with each other and even shared some toys.

Memo Ochoa card stunt

Guillermo Memo Ochoa, Mexican National team goalie card stunt photo by Monte Isom

Memo Ochoa

Memo Ochoa leaps to block a shot on goal photo by Monte Isom

Memo did everything we asked and busted his ass for 8 hours straight two nights in a row.  He flew through the air, guarded the net, was intense for some frames and laughed for others.

Memo Ochoa Allstate

Memo Ochoa for Allstate photo by Monte Isom

RCD Espanyol stadium was our shoot location with limited access from 8pm-8am for two days.  Arriving in Barcelona the night before my crew and I decided to maintain our NYC time zone.  Stay up til 6am, sleep until 5pm, eat dinner and then roll to the stadium to shoot…repeat.  Keeping up our best Keith Richards-like appearances Estrellas were opened upon completion of the job…even though it was 8:30am.

Group photo with Memo Ochoa and crew

Group photo with Memo Ochoa and crew

Doing my best Memo impersonation Monte Isom

Doing my best Memo impersonation Monte Isom

We froze our action with Profoto Pro 8a packs and a Phase One camera body with Shneider leaf shutter lenses that sync at 1/1600th of a second.  We had lights up and down the field where the new Pocket wizard plus III came in handy with their extended range.

Check out the behind the scenes video of the Memo Ochoa photo shoot with sports advertising photographer Monte Isom

#MemoOchoa #mexicangoalie #monteisom #worldcupgoalie

Here are retouched photos placing images of fans photographed in studio into backgrounds of soccer fans I have photographed from around the world.

Mexican Futbol soccer fan face paint from Mexico photo by Monte Isom

Mexican Futbol soccer fan face paint from Mexico photo by Monte Isom

USA American soccer fan face paint from USA photo by Monte Isom

USA American soccer fan face paint from USA photo by Monte Isom

USA American soccer fan face paint from USA photo by Monte Isom

USA American soccer fan face paint from USA photo by Monte Isom

Brasilian Futbol soccer fan face paint from Brazil photo by Monte Isom

Brasilian Futbol soccer fan face paint from Brazil photo by Monte Isom

French Football soccer fan face paint from France photo by Monte Isom

French Football soccer fan face paint from France photo by Monte Isom

Dutch soccer fans during the 2010 World Cup final of Holland vs. Spain.

Dutch soccer fans during the 2010 World Cup final of Holland vs. Spain.

Argentine football soccer fan from Argentina Photo by Monte Isom

Argentine football soccer fan from Argentina Photo by Monte Isom

French Football soccer fan face paint from France photo by Monte Isom

French Football soccer fan face paint from France photo by Monte Isom

Dutch soccer fans during the 2010 World Cup final of Holland vs. Spain.

Dutch soccer fans during the 2010 World Cup final of Holland vs. Spain.

Dutch soccer fans during the 2010 World Cup final of Holland vs. Spain. #Soccerfan #worldcup #Fan #Monteisom #Photography

Dutch soccer fans during the 2010 World Cup final of Holland vs. Spain. #Soccerfan #worldcup #Fan #Monteisom #Photography

Brasilian Futbol soccer fan face paint from Brazil photo by Monte Isom

Brasilian Futbol soccer fan face paint from Brazil photo by Monte Isom

I have never in my life been accused of being low energy. This may be why I am a fan of fans. Those who bring it. Those who have few inhibitions. Those who cheer and yell and raise their fists in the air for their team and country to succeed on their cry for excellence. Those who at defeat have paint running down their face in tears. With this I turn to the fans of the World Cup for my inspiration. Not only as a fan myself of soccer…but that as a fan of human spirit.

Enough poetry slam talk…

25 fans from 17 countries joined me and Make up artist Elizabeth Yoon at Bathhouse studios in NYC for the kind of photo shoot that makes me happy. High energy, inciting soccer fans to the brink of riot, passion and great advertising photos of Fans of the World Cup. With simple but dramatic lighting I tried to bring out the emotion and excitement every one of the soccer fans have felt while following their team. Many football fanatics here in the Fans of the World Cup 2014 will be in Brazil…with different faces but the same passion.

The Argentina futbol fans will not be missed as Brazil’s biggest rival.

Argentina Futbol soccer fan face paint from Argentina photo by Monte Isom

Argentina Futbol soccer fan face paint from Argentina photo by Monte Isom


The USA soccer fans always show up in abundance even if in the “group of death” with Portugal and football powerhouse Germany.
USA American soccer fan face paint from USA photo by Monte Isom

USA American soccer fan face paint from USA photo by Monte Isom

Colombian Futbol soccer fan face paint from Colombia photo by Monte Isom

Colombian Futbol soccer fan face paint from Colombia photo by Monte Isom


I will be side by side with this Portugal fan as I lose my voice in support of USA soccer while he uses the word Futbol.
Portuguese Futbol soccer fan face paint from Portugal photo by Monte Isom

Portuguese Futbol soccer fan face paint from Portugal photo by Monte Isom


If you want to see Brazil lose or you want them to win the World Cup on their own soil (like myself), no one can deny the passion the Brasilian futebol fan shows. It directly coincides with the play of those on their national team. A couple world cups ago Nike used the tagline Juga Bonita, Brazilian portuguese for play beautifully, to depict this world event. I feel this captures the Brazilian soccer fan as well as the players. Not only do the Brazil fans show intensity but also a beautiful playfulness.
Brasilian Futbol soccer fan face paint from Brazil photo by Monte Isom

Brasilian Futbol soccer fan face paint from Brazil photo by Monte Isom

French Football soccer fan face paint from France photo by Monte Isom

French Football soccer fan face paint from France photo by Monte Isom

Italian Football soccer fan face paint from Italy photo by Monte Isom

Italian Football soccer fan face paint from Italy photo by Monte Isom

Ghana football soccer fan face paint photo by Monte Isom

Ghana football soccer fan face paint photo by Monte Isom

English Football soccer fan face paint from England photo by Monte Isom

English Football soccer fan face paint from England photo by Monte Isom [caption id="attachment_648" align="aligncenter" width="800"]USA American soccer fan face paint from USA photo by Monte Isom USA American soccer fan face paint from USA photo by Monte Isom

South Korea Football soccer fan face paint from South Korea photo by Monte Isom

South Korea Football soccer fan face paint from South Korea photo by Monte Isom


Jonathan Fortes has appeared in my work before as an energetic Brazilian soccer fan in my EA SPORTS Fifa World Cup 2010 work with Wieden + Kennedy Amsterdam.

Brasilian Futbol soccer fan face paint from Brazil photo by Monte Isom

Brasilian Futbol soccer fan face paint from Brazil photo by Monte Isom

Australian Football soccer fan face paint from Australia photo by Monte Isom

Australian Football soccer fan face paint from Australia photo by Monte Isom

German Football soccer fan face paint from Germany photo by Monte Isom

German Football soccer fan face paint from Germany photo by Monte Isom


Always cool when your make up artist is a die hard Korean football fan. Elizabeth Yoon has rolled with me for 7 years on HBO boxing shoots, Newsies, Wicked Tuna and countless other advertising campaigns.
South Korea Football soccer fan face paint from South Korea photo by Monte Isom

South Korea Football soccer fan face paint from South Korea photo by Monte Isom

Mexican Futbol soccer fan face paint from Mexico photo by Monte Isom

Mexican Futbol soccer fan face paint from Mexico photo by Monte Isom

Check out the fun on set with World Cup Fans behind the scenes

#worldcupfan #soccerfan #worldcup2014 #photography #monteisom #BrazilFan #setlife #facepaint

James Harden of Houston Rockets for BodyArmor Superdrink photo by Monte Isom

James Harden of Houston Rockets for BodyArmor Superdrink photo by Monte Isom

James Harden of Houston Rockets for BodyArmor Superdrink photo by Monte Isom

James Harden of Houston Rockets for BodyArmor Superdrink drinking fruit punch photo by Monte Isom

James Harden of Houston Rockets for BodyArmor Superdrink photo by Monte Isom

James Harden of Houston Rockets for BodyArmor Superdrink photo by Monte Isom

#jamesharden #bodyarmor #monteisom

Gracie Gold American Olympic Figure skater photo by Monte Isom #GracieGold

Gracie Gold American Olympic Figure skater photo by Monte Isom #GracieGold

Gracie Gold American Olympic Figure skater photo by Monte Isom #GracieGold

Gracie Gold American Olympic Figure skater photo by Monte Isom #graciegold

Sarah Hendrickson US Olympic Ski Jumper for VISA photo by Monte Isom #sarahhendrickson

Sarah Hendrickson US Olympic Ski Jumper for VISA photo by Monte Isom #sarahhendrickson

Meryl Davis and Charlie White, American Gold Medalist Ice Dancers for Visa Photo by Monte Isom #CharlieandMeryl

Meryl Davis and Charlie White, American Gold Medalist Ice Dancers for Visa Photo by Monte Isom #CharlieandMeryl

Meryl Davis and Charlie White, American Gold Medalist Ice Dancers for Visa Photo by Monte Isom #CharlieandMeryl

Meryl Davis and Charlie White prepping to hit the ice #CharlieandMeryl Photo by Monte Isom

Portrait of Meryl Davis and Charlie White, American Gold Medalist Ice Dancers for Visa Photo by Monte Isom #CharlieandMeryl

Meryl Davis and Charlie White, American Gold Medalist Ice Dancers for Visa Photo by Monte Isom #CharlieandMeryl

Meryl Davis and Charlie White, American Gold Medalist Ice Dancers for Visa Photo by Monte Isom #CharlieandMeryl

Meryl Davis and Charlie White, American Gold Medalist Ice Dancers for Visa Photo by Monte Isom

Denis Ten figure skater for VISA photo by Monte Isom #DenisTen

Denis Ten figure skater for VISA photo by Monte Isom #DenisTen

Roz Groenewoud for VISA photo by Monte Isom #RozGroenewoud

Roz Groenewoud for VISA photo by Monte Isom #RozGroenewoud

Emily Cook American aerialist for VISA photo by Monte Isom #emilycook

Emily Cook American aerialist for VISA photo by Monte Isom

#charliewhiteandmeryldavis #teamvisa #everywhere #visa #monteisom #photosofolympians #sarahhendrickson #sochi2014 #olympicphotos #juliamancuso #denisten #paveldatsyuk #graciegold #WinterOlympics #WinterGames #photography

Photographing Andrew Luck, quarterback for Indianapolis, for BodyArmor SuperDrink was so much fun. Besides Andrew being a consummate professional he is a super cool dude to work with. We had one of my assistant’s dad on set as he happened to be in Indianapolis at the time. Stanley Evans is 68 years old and a retired Full Bird Colonel from the US Army. Being a big football fan and a damn fit man I asked him to squeeze into a uniform and be a defensive lineman with one of the best quarterbacks in Football. Andrew took it totally in stride and showed Stanley and one of my assistants, James George, the technique and stance of lineman. From the final photo you would have no idea Stanley wore his loafers the whole shoot!

Andrew Luck for BodyArmor Superdrink photo by Monte Isom

Andrew Luck meets his defensive “talent” Stanley Evans for at scrimmage photo by Monte Isom

Andrew Luck Behind the Scenes shows Stanley how to squeeze into our helmet

Andrew Luck Behind the Scenes shows Stanley Evans and James George exactly where they need to line up for our scrimmage photo. Check out Stanley’s cleats!

Once the linemen were in position Luck starts calling plays

Andrew Luck and best Defensive Lineman talent Stanley Evans, my assistant’s dad chill after photo. Note Stanley’s cleats.

Andrew Luck, Quarterback for Indianapolis for BodyArmor Superdrink. Photo by Monte Isom

Andrew photo in studio and back ground plates dropped onto. I needed to extend grass on one and insert in focus grass for under his feet.

Alternate version of quarterback Andrew Luck photographed by Monte Isom

Andrew Luck drinks BodyArmor SuperDrink on set while working out.

I did something on this shoot that I rarely do… I asked for an autograph. Last time I did this was 2004 with LeBron James. Luck jumped at the idea as it was of a football photo… not of himself but of my nephew PJ Isom. Andrew, thanks for making me look like a great uncle!

Luck was cool enough to sign a football photo for my nephew PJ Isom. Not a photo of himself but of PJ. Best Christmas present ever! Thanks Andrew.

Photos by Monte Isom
Stylist Jennifer Koenig
Client BodyArmor SuperDrink
Talent Andrew Luck
Extras Stanley Evans and James George

#andrewluck #bodyarmor #monteisom #superdrink #upgradeyoursportsdrink #luck

LeSean McCoy for BodyArmor SuperDrink photo by Monte Isom

LeSean McCoy Running back for Philadelphia photo for BodyArmor by Monte Isom

LeSean McCoy Running back for Philadelphia photo for BodyArmor by Monte Isom

LeSean McCoy Running back for Philadelphia photo for BodyArmor by Monte Isom

LeSean McCoy Running back for Philadelphia photo for BodyArmor by Monte Isom

LeSean McCoy Running back for Philadelphia photo for BodyArmor by Monte Isom

LeSean McCoy Running back for Philadelphia working out and hydrating with BodyArmor SuperDrink
photo by Monte Isom

LeSean McCoy Running back for Philadelphia photo for BodyArmor by Monte Isom

LeSean McCoy photographed in studio before retouching into game scene

LeSean McCoy Running back for Philadelphia photo for BodyArmor by Monte Isom

LeSean McCoy Running back for Philadelphia photo for BodyArmor by Monte Isom

#LeSeanMcCoy #shady #bodyarmor #superdrink #monteisom #football

Ray Rice of the Baltimore Ravens photo by Monte Isom

Ray Rice of the Baltimore Ravens photo by Monte Isom

Ray Rice of the Baltimore Ravens photo by Monte Isom

Ray Rice of the Baltimore Ravens photo by Monte Isom

Ray Rice of the Baltimore Ravens photo by Monte Isom

#RayRice #monteisom #football #NFL