I have never in my life been accused of being low energy. This may be why I am a fan of fans. Those who bring it. Those who have few inhibitions. Those who cheer and yell and raise their fists in the air for their team and country to succeed on their cry for excellence. Those who at defeat have paint running down their face in tears. With this I turn to the fans of the World Cup for my inspiration. Not only as a fan myself of soccer…but that as a fan of human spirit.
Enough poetry slam talk…
25 fans from 17 countries joined me and Make up artist Elizabeth Yoon at Bathhouse studios in NYC for the kind of photo shoot that makes me happy. High energy, inciting soccer fans to the brink of riot, passion and great advertising photos of Fans of the World Cup. With simple but dramatic lighting I tried to bring out the emotion and excitement every one of the soccer fans have felt while following their team. Many football fanatics here in the Fans of the World Cup 2014 will be in Brazil…with different faces but the same passion.
The Argentina futbol fans will not be missed as Brazil’s biggest rival.
The USA soccer fans always show up in abundance even if in the “group of death” with Portugal and football powerhouse Germany.
I will be side by side with this Portugal fan as I lose my voice in support of USA soccer while he uses the word Futbol.
If you want to see Brazil lose or you want them to win the World Cup on their own soil (like myself), no one can deny the passion the Brasilian futebol fan shows. It directly coincides with the play of those on their national team. A couple world cups ago Nike used the tagline Juga Bonita, Brazilian portuguese for play beautifully, to depict this world event. I feel this captures the Brazilian soccer fan as well as the players. Not only do the Brazil fans show intensity but also a beautiful playfulness.
Jonathan Fortes has appeared in my work before as an energetic Brazilian soccer fan in my EA SPORTS Fifa World Cup 2010 work with Wieden + Kennedy Amsterdam.
Always cool when your make up artist is a die hard Korean football fan. Elizabeth Yoon has rolled with me for 7 years on HBO boxing shoots, Newsies, Wicked Tuna and countless other advertising campaigns.
Check out the fun on set with World Cup Fans behind the scenes
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