Archive for the ‘entertainment advertising’ Category
In college I was a tattoo artist for a year. This surprises some people because I didn’t have tattoo fever and cover myself with ink.
I was psyched to get the call to shoot the advertising for Spike TV’s Ink Masters. A super duper double dog whopper bonus was that Dave Navarro, guitarist from my favorite bands ever, Jane’s Addiction & Red Hot Chili Peppers is the host of the show. Being on set with one of your heroes is always interesting as you are playing it cool and professional all the while the 16 year old inside of you is jumping up and down.
We had an aggressive shoot schedule planned on the same day as the on air TV promos, which always adds a few beats to a typical shoot’s rhythm. We began at 6am and shoot wrapped at 6pm, capturing 15 contestants and the 3 hosts: Dave Navarro, Chris Nunez and Oliver Peck. Shooting efficiently and finishing on time required a lot of direction and coordination on the production side. The TV production crew ran a smooth tight ship.
Officially I can say that I found my true calling as a photographer. So glad I hung up my ink machine as a tattoo artist. I doubt tattooing would have ever taken me to the places photo has…or allowed me opportunity to say to one of my heroes, “the music you have made makes me happy.” Thank you photography and thank you Mike Levine for hiring me to shoot this ad. If you need a giant tarantula back piece you may want to call someone else…I’ll be taking pictures.
The Amazing Spider-man posters are the newest project I have photographed and one I am most proud of.
I scaled buildings, jumped out of planes, did some base jumping and developed this scientific breakthrough elastic poly-nylon carbonate webbing for support to get the angles required…it was awesome.
Okay, perhaps I only borrowed friends rooftops and gained private roof access to a few NYC skyscrapers in order to capture the right angles and perspectives. None the less I am overwhelmed with the dynamic treatment the designers did (including the CGI Spidey himself) to make these posters as arresting as they are. There are quite a few executions and the media buy is tremendous. It is truly one of the experiences of a lifetime to see your work on this scale and participate in one of the largest movie franchises in history.
Newsies was a movie in the early nineties with Christian Bale that has a cult following. On March 15th the Newsies the musical opened on Broadway in NYC and Serrino Coyne tapped me to shoot the advertising for Disney. My first musical and I had an absolute ball. Let me tell you the dancers from the production took great direction and could leap higher than many of the NBA stars I’ve worked with. They garnered Choreographer, Christopher Gattelli a Tony award for best Choreography. The Wall Street Journal wrote an article titled Culture City: The Jump That Saved a Season – WSJ.com about Gattelli, the remarkable choreography and the marketing photo.
Check out the behind the scenes video.
HBO is one of my favorite long standing clients with over 20 shoots under our belts. Our most recent boxing poster collaboration took me to both a rooftop in Manhattan and studio photographing the best looking pugilist in the game. Most professional athletes are not models but in boxer Sergio Martinez’s case he may as well be. This Argentinian fighter loves the camera and it loves him. It was like Bieber mania with the women swooning while working on set. You can witness some of it in the behind the scenes video.
Shooting celebrity athletes means always balancing between nailing enough quality variations in a short time frame while not appearing rushed. Sergio gave us one fantastic image after another right from the start hence we were never hurried. We even had enough time to get a facebook photo of he and I.
During the shoot HBO marketing manager Sandy Ortiz suggested we try to capture the New York skyline for the backdrop as the fight would take place at Madison Square Garden. We decided to shoot asap as we were up against a tight deadline. HBO photo editor Justin D’Amico worked his magic and had me 689 feet above 42nd st on the roof of the Grace building the following evening. Fortunately the weather and NYC city lights conspired to give me exactly what I needed: clear crisp beautifully illuminated cityscapes. Like Sergio I needed to give very little direction.
I am never more proud of my work than when I turn the corner of 42nd and Broadway and see my images on a HBO Times Square billboard. Thanks to everyone who hustled that day to make it happen.
So there are all those voices commentating sports…then there is Jim Lampley. THE voice of boxing. A voice I grew up with while watching Mike Tyson fights and the Olympics. Something you could count on. Now Lampley has his own show on HBO called Jim Lampley The Fight Game and I was called to shoot the advertising for it. Just like Jim the show pulls no punches, is very direct and to the point. We wanted the images to reflect that so we chose dark, rich dramatic lighting.
When I told Jim I needed the character in his face to sell his conviction and wasn’t interested in him smiling it put him at ease. From there on out it was Lampley that indentified with me…like he does with all his subjects. Led Zeppelin’s Houses of the Holy was the common denominator to start the conversation as if between old friends that both love Rock n Roll. Even after a short period Jim has a way of making you feel you’ve known him a long time. We spent an hour and half photographing and periodically just paused to talk a bit. As the camera raised again he looked at me like he was peering at a subject he interviewed and luring into sharing secrets.
I suppose that is why he is good at what he does and people want to share things they might not to others. I learned a thing or two on this shoot. Thanks Jim.
Who swears like a sailor and wrestles 900lb beasts? This is not a riddle. It’s the entire cast of National Geographic Channel’s new show Wicked Tuna. We went up to Glouster, MA, home of the Perfect Storm, to photograph the blue fin tuna fisherman of Wicked Tuna. I love the challenge of photographing talent that are on their first photo shoot. Equal parts of the job are making them comfortable, identifying exactly who they are and then capturing the subject’s character photographically…and character these guys had. From Captain Ralph telling us exactly what he thought about other boats that come near his to Captain Dave of tuna.com slyly holding all his secrets close. Each fisherman made it easy on me to show their own flavor.
I spotted this poster on the way into Fox Studio Lot in Los Angeles. Always cool to see your work in the wild.